Diesel
design
Various homepage designs to commemorate the diesel and adidas collaboration, as well as work for thecollections section and the diesel cabs initiative that we proposed in response to an open brief.
Various homepage designs to commemorate the diesel and adidas collaboration, as well as work for thecollections section and the diesel cabs initiative that we proposed in response to an open brief.
The creative team at outside line were invited to get involved with nike and showstudio on the ycn’s ‘nike 1/1‘ project, which involves two teams going head to head on one side of a large canvas in a ‘paint off’ lasting 90 minutes.
The OL creatives went up against Russell Cole over two halves (broken up by a 15 minute break for half time oranges) and visually responded to the statement ‘Art of Football.
In collaboration with Derek Boateng and Jon Caplin
With a brief to create an interactive website for the formulaone club, i chose to design this with a fullscreen video background and customisable members area where the user has access to exclusive editorial content such as 3d car previews, leaked news feed, access all areas videos and race day experiences in a fresh and exciting environment, closely mirroring that of a real formulaone raceday.
Highly dynamic and exciting ecommerce and experiental site for leading spa brand espa. with a unique business offering, espa not only design the worlds most exclusive spa’s but train spa staff and produce a premium range of spa products.
Seamlessly linking all 3 sections into a site where the user doesnt get lost in the process was a great challenge. i personally pitched this concept to the the clients whose reactions to our design solutions were fantastic.
I was invited to participate in a website makeover for .net magazine. i redesigned acegamez.co.uk bringing it up to date and more in line with the genre is belongs in. I also wrote the article and rationale that accompanied my visual response.
With a high end look and feel this full ecommerce website with interactive editorial creates an exciting shopping environment using clean, minimal design and rich media elements to highlight the boutiques and vip section.
To make the browsing experience that little bit more enjoyable/ easier to use/ stress free we designed an ajax filtering system which refines your search criteria without refreshing the page in the browser. simple yet adds a lot of character to the site.
We created this little site as a pre amble to the upcoming captain album, for which the band are requesting/ accepting photographs and illustration submissions to include in the album artwork. the graphics with the most votes will be included, so we designed the gallery/ listings page to display the graphics in different sizes based on the number of views/ votes it has already received, giving a visual representation of the current leaderboard and what wil be included in the album artwork. its a great way to get the fans involved!
Working directly with youmeus, the industrial designer behind the stunning kmix range, we designed this rich media microsite whch featured a carousel showcase and interactive 3d walkthrough videos.
I was asked to contribute to the ‘build off’ section of .net magazine by responding to a brief titled ‘dating sites for over 30’s’. you can find my design, rationale and interview in issue 164.
Promotional video for the launch of myla debutantes. this video featured the likes of sophie anderton, lily cole and jamie gunn. originally being only presented with catwalk footage, i trawled through hours of tape to find the ‘beind the scenes’ and ‘prep’ shots to create a friendlier, more interesting and angaging piece.
Being art students/ lovers themselves, the ting tings came to us with an idea of doing ‘something interactive’ on their site. following lots of research into their live shows we decided to design an online drawing application with a difference. using the ‘pass it on’ and ‘chain letter’ themes we extracted from their live events, our application only allows the user to continue someone else’s artwork to create an online ‘chain’ of art. with an added difference of having an angled canvas to play with, this became an interesting project.
Lactofree is milk without the the lactose. not only were we involved in the website design and creation of their new online community hub, but we also created a restaurant guide application for the apple iphone, allowing users to find their favourite lactose intolerant friendly restaurant on the move. working alongside Euro RSCG we managed to integrate their cross medium campaign onto the web with great results.
A freelance project for which we were approached by secret sales to take their online shopping club to a new level. they have an interesting business model very unlike the typical fashion retail. working in a team of 2 designers, we designed (and will soon launch) their new shopping environment in which visitors/ members can browse upcoming and active sales, read up on the latest fashion editorial content and very comprehensively manage their online profiles.
Extremely minimal portal site design for whiskey brand cutty sark. we began work on various digital initiative projects which the user will be lead into via this papervision based concept.
Full ecommerce website and interactive editorial content for what was one of the mosaic groups poorly performing brands. we transformed their online persona and created an exciting and inspiring shopping atmosphere. coast’s figures spoke volumes about our work and they remain one of mosaics more popular brands to this date.
